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For a premium company, we discovered that visual and ephemeral platforms significantly surpassed traditional networks for engagement and sales, creating a strategic redistribution of effort that improved complete effectiveness by one hundred sixty-seven percent.
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Last quarter, a merchant consulted me after using over 500,000 SAR on digital marketing with minimal results. After revamping their approach, we achieved a seven hundred forty-three percent increase in value generated.
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* Choose fonts specifically designed for Arabic screen reading (like GE SS) rather than traditional print fonts
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* Enlarge line leading by 150-175% for better readability
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* Set right-justified text (never center-aligned for main content)
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* Stay away from condensed Arabic typefaces that compromise the distinctive letter forms
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For a digital business, we adjusted their worldwide graphic components to more closely match Saudi [UX design for Arabic websites](https://bk-careers.com/companies/3sixty-saudi-arabia/) expectations while maintaining brand consistency. This approach enhanced their design resonance by 124%.
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Remarkable results:
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* Snapchat outperforming Image networks for specific items
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* Evening advertising substantially surpassing morning campaigns
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* Dynamic content generating higher ROI than still graphics
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* Mobile effectiveness exceeding computer by considerable degrees
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For a global fashion company, we established a regionally-focused virtual presence methodology that incorporated subtle traditional elements. This technique increased their relationship strength by over one hundred fifty percent in only half a year.
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For a clothing store, we executed a thorough platform efficiency evaluation that discovered their best performing channels were entirely distinct from their worldwide trends. This discovery allowed a shift of investment that improved their overall ROI by over two hundred percent.
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Key considerations:
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* Extended evaluation stages in Saudi purchase journeys
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* Family influence elements in purchase decisions
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* Messaging as a significant but difficult-to-track influence channel
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* Face-to-face confirmation as the final buying stage
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Key channel insights:
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* Messaging apps as principal messaging mediums for customer service
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* Temporary content performing exceptionally well for specific segments
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* Video platforms consumption at notably increased levels than global standards
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* Twitter significant influence on community dialogue
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* Visual platforms particularly effective for lifestyle companies
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For a premium company, we created a Saudi-specific attribution framework that acknowledged the special conversion route in the Kingdom. This technique revealed that their platform expenses were truly delivering 286% more value than previously measured.
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Important divisions contained:
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* Personal vs. group selection methods
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* Information gathering extents
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* Value consciousness differences
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* Company allegiance tendencies
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* New concept acceptance rates
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Key considerations:
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* Formal vs. casual Arabic employment
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* Geographic dialect variations suitable for the intended users
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* Honorifics application portraying appropriate deference
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* Spiritual expressions applied with sensitivity
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* Expressions that connect with local culture
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* Repositioning action buttons to the right area of forms and interfaces
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* Rethinking content prioritization to flow from right to left
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* Adapting interactive elements to match the right-to-left scanning pattern
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* Created a numerical presentation system that accommodated both Arabic and English digits
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* Redesigned charts to flow from right to left
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* Implemented visual indicators that aligned with Saudi cultural associations
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* Explicitly indicate which language should be used in each input field
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* Intelligently adjust keyboard layout based on field type
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* Place form text to the right-hand side of their corresponding inputs
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* Confirm that error notifications appear in the same language as the intended input
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* Place the most critical content in the right upper corner of the screen
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* Arrange information segments to advance from right to left and top to bottom
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* Use stronger visual emphasis on the right side of symmetrical compositions
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* Confirm that pointing icons (such as arrows) orient in the appropriate direction for RTL designs
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Working with a premium company, we found that their Arabic branding was considerably lower quality than their English branding. After creating balance between the language versions, they saw a substantial growth in identity recognition among Saudi consumers.
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After considerable time of implementing standard consumer categories, their enhanced locally-relevant classification approach produced a 241% improvement in campaign effectiveness and a substantial drop in marketing expenses.
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Using detailed analysis for a shopping business, we identified that posts released between evening hours significantly exceeded those shared during traditional peak hours, achieving substantially better response.
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A healthcare provider achieved a significant improvement in brand recognition after implementing a medium-optimized identity approach that acknowledged the special characteristics of each online channel in the Saudi context.
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