From 976f507bd35cc35e39fe61254a3ee027e4d48dbe Mon Sep 17 00:00:00 2001 From: Manuel Lyle Date: Sat, 9 Aug 2025 05:58:02 +0800 Subject: [PATCH] Add 'The Reason Market Research Revolutionized My Business' --- ...ket-Research-Revolutionized-My-Business.md | 62 +++++++++++++++++++ 1 file changed, 62 insertions(+) create mode 100644 The-Reason-Market-Research-Revolutionized-My-Business.md diff --git a/The-Reason-Market-Research-Revolutionized-My-Business.md b/The-Reason-Market-Research-Revolutionized-My-Business.md new file mode 100644 index 0000000..2d1a317 --- /dev/null +++ b/The-Reason-Market-Research-Revolutionized-My-Business.md @@ -0,0 +1,62 @@ +Successful approaches included: +* Featuring items aligned with Saudi tastes +* Modifying item information to highlight characteristics valued by Saudi shoppers +* Seasonal collections for religious occasions +* Size adaptations for Saudi norms + +Critical changes included: +* Transparent shipping times for diverse locations of the Kingdom +* Various shipping choices including same-day fulfillment in urban centers +* Detailed tracking with local alerts +* Flexible rescheduling for arrivals + +I presently utilize several tools that have dramatically upgraded our competitor analysis: +* [search ranking services Jeddah](https://cambodiaexpertalliance.net/employer/threesixty-saudi-arabia/) analysis platforms to monitor rivals' SEO strategies +* Brand monitoring tools to monitor rivals' online presence +* Website analysis tools to observe changes to their websites +* Email capture to receive their promotional messages + +A few months ago, a Saudi company consulted me after investing over 120,000 SAR on external ranking help with disappointing results. After applying a specialized Saudi-focused search optimization, they experienced premium rankings for twenty-three competitive keywords within a single quarter. + +A few days ago, a business owner complained that his platform strategy was burning through considerable sums of riyals with little performance. After examining his strategy, I found numerous serious mistakes that are remarkably frequent among Saudi businesses. + +After extended periods of forming strategies based on speculation, their improved analytics-based strategy produced a 243% growth in purchase ratio and a substantial decrease in customer acquisition costs. + +Important categories to create: +* Place-based groups within Saudi Arabia (behavior varies significantly between areas) +* Income brackets customized for the Saudi society +* Traditional adherence spectrum +* Digital sophistication degrees + +Not long ago, I observed as three competitors spent significantly into growing their presence on a certain social media platform. Their initiatives failed spectacularly as the medium appeared to be a bad match for our industry. + +Essential bilingual indicators to track: +* Language switching habits +* Conversion rate variations by tongue selection +* Drop-off points in converted paths +* Search behavior variations across languages + +For [Https://Events.Columbian.Com/?P=73345](https://events.columbian.com/?p=73345) a financial services customer, we developed a tailored measurement framework that incorporated locally-important interaction signals. This technique uncovered previously hidden business potential that increased their sales by one hundred twenty-seven percent. + +For a public portal, we developed specialized measurement that uncovered significant variations in engagement between local tongue and English-preferring visitors. This insight created targeted optimizations that enhanced total platform effectiveness by seventy-three percent. + +I use a basic spreadsheet to record our competitors' pricing adjustments weekly. This has already allowed us to: +* Identify cyclical price reductions +* Detect package deal approaches +* Understand their cost structure + +When I established my e-commerce business three years ago, I was sure that our distinctive products would sell themselves. I dismissed competitive research as unnecessary – a decision that almost destroyed my entire venture. + +I suggest classifying competitors as: +* Direct competitors (offering nearly identical products/services) +* Secondary competitors (with partial resemblance) +* New threats (new companies with game-changing models) + +I spend at least 120 minutes each week examining our competitors': +* Digital architecture and UX +* Content strategy and content calendar +* Social media activity +* Customer reviews and assessments +* SEO tactics and rankings + +Start by identifying ALL your rivals – not just the major ones. In our analysis, we identified that our biggest competitor wasn't the well-known business we were watching, but a recent startup with an unique strategy. \ No newline at end of file