Successful approaches included:
- Featuring items aligned with Saudi tastes
- Modifying item information to highlight characteristics valued by Saudi shoppers
- Seasonal collections for religious occasions
- Size adaptations for Saudi norms
Critical changes included:
- Transparent shipping times for diverse locations of the Kingdom
- Various shipping choices including same-day fulfillment in urban centers
- Detailed tracking with local alerts
- Flexible rescheduling for arrivals
I presently utilize several tools that have dramatically upgraded our competitor analysis:
- search ranking services Jeddah analysis platforms to monitor rivals' SEO strategies
- Brand monitoring tools to monitor rivals' online presence
- Website analysis tools to observe changes to their websites
- Email capture to receive their promotional messages
A few months ago, a Saudi company consulted me after investing over 120,000 SAR on external ranking help with disappointing results. After applying a specialized Saudi-focused search optimization, they experienced premium rankings for twenty-three competitive keywords within a single quarter.
A few days ago, a business owner complained that his platform strategy was burning through considerable sums of riyals with little performance. After examining his strategy, I found numerous serious mistakes that are remarkably frequent among Saudi businesses.
After extended periods of forming strategies based on speculation, their improved analytics-based strategy produced a 243% growth in purchase ratio and a substantial decrease in customer acquisition costs.
Important categories to create:
- Place-based groups within Saudi Arabia (behavior varies significantly between areas)
- Income brackets customized for the Saudi society
- Traditional adherence spectrum
- Digital sophistication degrees
Not long ago, I observed as three competitors spent significantly into growing their presence on a certain social media platform. Their initiatives failed spectacularly as the medium appeared to be a bad match for our industry.
Essential bilingual indicators to track:
- Language switching habits
- Conversion rate variations by tongue selection
- Drop-off points in converted paths
- Search behavior variations across languages
For Https://Events.Columbian.Com/?P=73345 a financial services customer, we developed a tailored measurement framework that incorporated locally-important interaction signals. This technique uncovered previously hidden business potential that increased their sales by one hundred twenty-seven percent.
For a public portal, we developed specialized measurement that uncovered significant variations in engagement between local tongue and English-preferring visitors. This insight created targeted optimizations that enhanced total platform effectiveness by seventy-three percent.
I use a basic spreadsheet to record our competitors' pricing adjustments weekly. This has already allowed us to:
- Identify cyclical price reductions
- Detect package deal approaches
- Understand their cost structure
When I established my e-commerce business three years ago, I was sure that our distinctive products would sell themselves. I dismissed competitive research as unnecessary – a decision that almost destroyed my entire venture.
I suggest classifying competitors as:
- Direct competitors (offering nearly identical products/services)
- Secondary competitors (with partial resemblance)
- New threats (new companies with game-changing models)
I spend at least 120 minutes each week examining our competitors':
- Digital architecture and UX
- Content strategy and content calendar
- Social media activity
- Customer reviews and assessments
- SEO tactics and rankings
Start by identifying ALL your rivals – not just the major ones. In our analysis, we identified that our biggest competitor wasn't the well-known business we were watching, but a recent startup with an unique strategy.