Working with a culinary business, we established a technique where influencers naturally integrated products into their daily lives rather than creating clear promotions. This strategy resulted in engagement rates two hundred eighteen percent greater than traditional promotional posts.
Working with an technology store, we identified that their standard checkout flow was creating unnecessary friction for Saudi users. After executing specialized enhancements, their cart abandonment rate decreased by 37%.
Initiate by mapping ALL your competition – not just the major ones. In our investigation, we identified that our most significant competitor Seo Services In Jeddah wasn't the famous business we were watching, but a recent startup with an unique strategy.
After partnering with three distinct international agencies that couldn't deliver results, my business finally engaged a specialized digital marketing company Riyadh. The difference in outcomes was astonishing.
Recently, an e-commerce client was suffering from a poor 0.8% conversion rate despite substantial traffic. After implementing the approaches I'm about to share, their sales percentage improved to 3.7%, generating a three hundred sixty-two percent improvement in revenue.
Last year, I witnessed as three competitors spent significantly into developing their business on a specific social media platform. Their initiatives were unsuccessful as the platform appeared to be a bad match for our market.
Critical changes included:
- Adding preferred Saudi payment methods like STC Pay
- Reducing delivery details for Saudi locations
- Offering Arabic localization throughout the transaction process
- Showing delivery estimates customized to Saudi regions
Our studies has revealed that Saudi customers particularly value these trust signals:
- Local office details
- Local authorization symbols
- Detailed return policies
- SAR costs with full transportation fees
For a furniture company, a partnership with 20 niche voices produced a three hundred forty-seven percent higher return on investment than a exclusive agreement with a major influencer with millions of followers.
A cosmetics company changed from multiple single collaborations to continuous relationships with fewer influencers, resulting in a one hundred sixty-four percent improvement in sales and a significant decrease in acquisition costs.
Through detailed analysis for a food delivery company, we discovered that advertisements delivered between 9-11 PM dramatically outperformed those presented during typical optimal periods, achieving one hundred sixty-three percent better sales.
Recently, a skincare retailer allocated 300,000 SAR in traditional advertising with disappointing results. After moving just 25% of that investment to influencer marketing, professional website Design cost they achieved a dramatic increase in revenue.
When I established my online business three years ago, I was convinced that our unique products would sell themselves. I overlooked market research as a waste of time – a choice that nearly ruined my entire business.
I suggest classifying competitors as:
- Main competitors (offering nearly identical products/services)
- Indirect competitors (with limited resemblance)
- New threats (new entrants with disruptive capabilities)
I use a basic document to record our competition's rates adjustments on a regular basis. This recently allowed us to:
- Discover cyclical promotion cycles
- Recognize special offer strategies
- Grasp their value positioning
I now employ several applications that have substantially upgraded our competitor analysis:
- SEO tools to analyze other companies' search rankings
- Mention tracking tools to follow competition's social activity
- Site monitoring tools to track changes to their websites
- Email capture to receive their marketing communications
I spend at least a substantial amount of time each Monday examining our competitors':
- Digital structure and navigation
- Content strategy and publishing frequency
- Social media presence
- Customer reviews and assessments
- SEO strategy and performance
Two quarters into operations, our sales were dismal. It wasn't until I chanced upon a comprehensive report about our industry that I discovered how oblivious I'd been to the business environment around us.