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Last year, I watched as three rival companies poured resources into expanding their operations on a specific social media platform. Their initiatives were unsuccessful as the channel turned out to be a mismatch for our sector.
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I advise classifying competitors as:
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* Direct competitors (offering nearly identical offerings)
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* Secondary competitors (with partial overlap)
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* Potential disruptors (new entrants with innovative potential)
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Last month, a entrepreneur questioned me why his content weren't producing any leads. After examining his publishing plan, I discovered he was making the same errors I see numerous Saudi businesses repeat.
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Key considerations:
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* Classical vs. colloquial Arabic usage
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* Local accent differences suitable for the target audience
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* Honorifics employment portraying suitable honor
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* Spiritual references employed with understanding
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* Metaphors that resonate with local culture
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Important image aspects to evaluate:
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* Proper depiction of people honoring cultural norms
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* Color choices with understanding of traditional meaning
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* Structures and landscapes that connect with Saudi identity
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* Focus on specifics that demonstrate cultural understanding
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* Cultural motifs integrated elegantly
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With detailed analysis for a clothing brand, we identified that emails sent between evening hours substantially outperformed those sent during standard business hours, achieving 152% greater open rates.
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A few months ago, a store group spent over 200,000 SAR in conventional advertising with minimal outcomes. After shifting just 30% of that investment to smartphone advertising, they achieved a dramatic improvement in foot traffic.
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Start by identifying ALL your competition – not just the obvious ones. In our analysis, we identified that our largest competitor wasn't the well-known brand we were monitoring, but a new company with an innovative model.
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I dedicate at least 120 minutes each Monday reviewing our competitors':
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* Online structure and UX
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* Articles and content calendar
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* [top digital marketing agencies KSA](https://cambodiaexpertalliance.net/employer/threesixty-saudi-arabia/) channels presence
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* Client testimonials and [Trial1.Findjobcentre.Com](https://Trial1.findjobcentre.com/companies/3sixty-ksa/) ratings
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* Search approach and rankings
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For a banking brand, we implemented a information campaign about household money management that included halal investment concepts. This information outperformed their former typical investment tips by over four hundred percent in engagement.
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Powerful techniques included:
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* Industry reports with regionally-focused statistics
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* Executive interviews with notable Saudi professionals
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* Implementation examples from regional initiatives
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* Webinars discussing Saudi-specific issues
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I now utilize several applications that have dramatically improved our competitive research:
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* Keyword trackers to track other companies' SEO strategies
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* Mention tracking tools to track competitors' online presence
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* Site monitoring solutions to observe updates to their websites
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* Communication monitoring to receive their promotional messages
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Important elements included:
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* Native-speaking creators for both tongues
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* Regional customization rather than word-for-word transfer
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* Consistent brand voice across both languages
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* Language-specific search optimization
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After considerable time of disappointing results despite significant advertising spending, their revamped engagement approach generated a two hundred seventy-six percent growth in interaction and a substantial rise in conversion.
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When I launched my e-commerce business three years ago, I was certain that our unique products would be enough. I overlooked market research as unnecessary – a choice that almost ruined my entire company.
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Recently, a merchant mentioned that their email marketing efforts were creating disappointing outcomes with visibility below 8%. After implementing the approaches I'm about to share, their readership improved to 37% and purchases grew by 218%.
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Key timing insights:
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* Post-prayer moments offering interaction possibilities
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* After dark usage spikes substantially greater than international averages
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* Weekend patterns significantly divergent from work day interaction
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* Seasonal variations during cultural events demanding tailored techniques
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* Academic calendar impacts on specific segments
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For a high-end accommodation company, we developed a communication methodology with meticulous focus on Arabic language subtleties. This approach enhanced their interaction levels by over one hundred eighty percent.
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Essential medium findings:
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* Chat platforms as primary messaging platforms for user assistance
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* Ephemeral platforms functioning exceptionally well for particular audiences
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* Motion content consumption at notably increased levels than international norms
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* Twitter considerable impact on social conversation
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* Image networks particularly effective for premium brands
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